Impact

  • Defined a direction - In such a large organization as Windows, this was no easy feat.

  • De-risked the strategy - We learned what potentially promising directions we would not invest in.

  • Influenced what’s shipping - The next generation of search in Windows will be lightweight and “do” rather than just find.

Takeaways

  • Create enough structure to make good decisions.

  • Anticipate audience reactions before the share out.

  • Ask like seriously so many questions.

Skills

  • Design envisioning

  • Conceptualization

  • Design strategy

Team

  • 3 designers

  • 1 user researcher